Having an image paired with your company name is a great way for customers to have brand recognition. For example, interlocking C's = Chanel, a whale = Vineyard Vines, and an alligator = Lacoste. When we were trying to think of what logo would best represent Coco & Fox it took us days to find the right match until out of the blue Danielle thought of: Feathers!
The story behind the feather goes a little like this-- anytime a someone near and dear to you passes away, they send down feathers as a message when you need it most. The one time I (Danielle) was having one of the worst days ever at work, and upon leaving for the night, I walked out to my car to find a feather sticking out from my windshield wiper. Another time when I was going to LA to visit my very best friend Justine I was so nervous since it was my first time flying solo, and as I was finishing packing I found a feather in my suitcase. But the most chilling experience I've had was when I living in downtown Scranton and 2 days before my wedding my fiance went to the main lobby to get our mail, he came up to our apartment with two extremely late RSVPs. One from my cousin and the other from my dad in the form of a feather <3 I knew it was from my dad because they all are! Dad passed away when Elissa and I just turned 12, and he always encouraged us to follow our dreams and to pursue anything that made us happy. He's one of the reasons why we are where we are today!
We also chose feathers because they are feminine. They are gorgeous no matter the shape, size or color and the same could be said for any woman. Feathers are also natural and earthy, which hits home with our Native American roots. (cue Pocahontas- colors of the wind)
So that is why the feather has now taken it's place in our business, and we hope that anytime you see a feather you think of not only Coco & Fox but any loved person trying to send you a message!
Here's to the feather!
-xo D
